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What is Google Tag Manager

The Google Tag Manager is basically a management system created by Google, allow users update desired tag and JavaScript snippets that transfer data to the third parties. It is initially released on 1st October 2012, to manage analytic tags. The Google Tag Manager can be used for both website and mobile apps. Mostly it is used to update tags for websites or mobile apps to analyze traffic. Not only this, but Google Tag Manager works with Firebase Analytics, Floodlight, AdWords, and obviously Google Analytics. With the help of user-interface of Google Tag Manager, you can edit tags easily instead of manually editing website code. 

Because of its features, it becomes popular as the perfect tag management tool which reduces time to solve errors. There is also a confusion among people that it's the upgraded version of Google Analytics that is not true. It is absolutely a separate tool. 

There are three main parts of Google Tag Manager, A Tag which is basically a code snippet, Triggers that defines where you can execute the tag, and the Variables which are used to store information to use it into the tags and triggers.

Benefits of using Google Tag Manager:

  • The most important and unique feature of Google Tag manager is that it reduces the necessities to modifying code multiple times which is actually very time-consuming process.
  • The second useful feature is the Google Tag Manager Container code which you place on every page of the website. It also performs tasks like a container and store and places analytical and marketing tags whenever you need. 
  • Within very few clicks, You can edit, disable add, enable and remove tags. Its user-friendly interface made it useful to work efficiently with the tags.  
  • It provides every single control that you need to decide the place of the tags. 
  • Another very good thing about the Google Tag Manager is that it is available for free. GTM includes many robust features of usability, user roles, accounts tag firing rules, and different supported tags like custom HTML tags, Google, third-party etc.
  • All control is provided to users like if you want to use the container tag then you need to insert it once.
  • Awesome debugging tools are available with preview mode to recheck what you are going to publish.


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