What is Google Tag Manager

The Google Tag Manager is basically a management system created by Google, allow users update desired tag and JavaScript snippets that transfer data to the third parties. It is initially released on 1st October 2012, to manage analytic tags. The Google Tag Manager can be used for both website and mobile apps. Mostly it is used to update tags for websites or mobile apps to analyze traffic. Not only this, but Google Tag Manager works with Firebase Analytics, Floodlight, AdWords, and obviously Google Analytics. With the help of user-interface of Google Tag Manager, you can edit tags easily instead of manually editing website code. 

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