Since all traffic of website shifted to mobile devices and mobile apps has become an important element for businesses to get customers. The competition on apps increases a lot. Like SEO, ASO (App Store Optimization) has also become important to get more customers. To improve ranking on Google Play Store and Apple App Store. The App store uses algorithms to display apps according to relevancy with the search query. The algorithm plays work behind the app result. We need to understand the basic factors that algorithm use which are
- A Number of ratings and reviews on the app.
- App downloads.
- Download rate.